Advantages of defining a mobile strategy
Research conducted in 2012 indicates that by 2015 the tablet sales will out- number the desktop sales in North America.
Today’s consumer prefers smaller portable devices. This behavior is instigating brands to define or redefine their mobile strategies at a much faster rate.
Here are some findings of Google’s latest mobile survey:
- 96% of mobile users said that they encountered a website that is not mobile friendly
- 67% of mobile users said that if the site is mobile friendly they are more likely to purchase something.
- 48% of mobile users said even if they like a brand a non-mobile friendly site annoys them.
Here are some more unfathomable statistics:
- Over 65 million tablets were sold in 2011
- Smartphone usage tripled in 2011
- Apple sold more IOS devices in 2011 than MACs in 28 years
These statistics definitely make the mobile platform lucrative to target for the brands.
There are several distinct advantages of defining a mobile strategy, as follows:
First advantage is that, it makes your organization to start thinking about moving with the change. Most companies relate to online presence only through desktop browsers and not through mobile yet. But what do consumers want today? Do they want the ability to reach your brand only at home, on a desktop? No.
Consumers want to be in touch with your brand everywhere. That’s why Mobile user experience (UX) is a common topic for debate. There are many devices, but the information shared needs to be narrowed down.
Today, customers might be forgiving for not having a mobile site or mobile app, but within the next 6 to 12 months they will end up choosing your competitor who caters to their convenience through mobility. Mobile strategy should be considered as an essential exercise to create new ideas and concepts to appeal to your customers on a new platform.
Second advantage is to leverage off the overwhelming adoption rate. Mobile Adoption is happening in a much more uniform way. Now, mobile applications are prevalent in every age group. It does not fall under a young demographic only anymore. Moreover, mobile-use is not confined to developed countries, but is becoming a global phenomenon. According to a recent article, 75% of the world’s population has access to a mobile device, by 2016 – 80% of North American population will have smart phones.
Prices are low and performances are high. That’s the reason why the adoption rates are so high in present times.
Brands should realize that there are no more barriers. There is a market that counts up to 75% of the world. This is your market! Developing an effective mobile strategy makes you think about getting new customers that you have not targeted earlier.
Mobile strategy is planning, practice and performance. It is the meeting of business goals, user needs and evolving mobile opportunities.
Here are some tips on how you can kick off creation of mobile strategy:
• Current mobile experience:
Test the current mobile experience of your brand. How easy and seamless is it to view your website on various mobile devices and engage with it, by making purchases, browsing, contacting, commenting etc. Is it annoying or difficult to get through?
Check your website analytics to check how many users are accessing your website using mobile devices
• Competitor Analysis:
Analyze the mobile strategy of your competitors. Do they have mobile apps?
• Customer Analysis:
Ask your customers, about what features they are looking for in an app. Also analyze the mobile usage statistics among your customer demographic.
• Ask the Experts:
Ask mobile app leaders like TheAppLabb for insights, experiences, best practices, recommendations. Feel free to email us at firstname.lastname@example.org anytime.
Brainstorm internally to confirm your business goals, so that mobile strategy can be designed to support your goal, without changing your business focus
Pen down your thoughts, determine the success factors, put together a team that will take the onus, engage a partner like TheAppLabb.
A successful mobile strategy involves inspection of your business, customers, competition and market to derive strategic insights on what should we do and how? Mobile Strategy involves weighing impact of mobile against need and costs to identify effortless gains, tactical investments and radical goals.
Mobile Strategy definition will ensure that mobile efforts are consistent with actual user needs and expectations; aligned with overall business strategy, using best technology practices, pursued with clear accountability and inter-disciplinary involvement.