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All See All Banff World Media Festival 2013 Mobile App

Banff World Media Festival 2013 Mobile App

A mobile solution that engaged the exhibitors and participants before and during the Banff World Media Festival 2013.

Business Challenge

For over 30 years the Banff World Media Festival has brought together executives from across the media world to the Canadian Rockies for an event like no other. The Festival began as an intimate space where unparalleled access and cutting-edge insight could combine to forge relationships, launch new business and aid the ambitious members of a dynamic industry in reaching their goals.

More than thirty years later, the industry has changed, but the aims remain the same. Attending are over 150 Development Executives and a wide-ranging cross-section of television and digital media professionals from around the world, BANFF is the ideal place to make new contacts, find production partners and green-light new projects. Banff features a special program focusing on new technologies reshaping the way media is created, distributed and consumed today. TheAppLabb developed a mobile solution that helped engaging the event’s exhibitors and participants before and during the event.

TheAppLabb’s Solution

The app enabled the users to view a schedule of events, a list of speakers, view videos and photos, interact with other users of the app, connect to social media, get a map of the surrounding city, and stay updated with pushing notifications related to the event on the go.


The Mobile Application was crucial for this event. Banff World Media Festival is an opportunity for members of the media world to learn and connect to each other, and the features of the mobile app allowed for just that. Knowing who was speaking and when, and being able to message speakers allowed attendees and presenters to interact beyond the confines of the presentation. Having the videos accessible allowed for any user to watch and rewatch sections of presentations to recap the information afterwards. And during the presentations the use of social media allowed users to share what they had gained with the outside world.  In addition , there was considerably less effort in communicating the participants through other platforms such as email blast tools, as well as significant reduction in printing costs of brochures and folders.

Client’s Testimonial

“You and your team really saved the day. Can’t thank you enough. Thanks again for supporting our team during crunch time! We couldn’t have done it without you!”
– Salome Mortazavi, Art Director, Achilles Media / Banff World Media Festival

“Thank you so much Kundan. Your team has been wonderful thanks for all your hard work.”
-Ashley Mccorriston, Associate Producer, Banff World Media Festival

“A big thank you to you and your team for helping us with the BWMF App. Overall it went very well.”
-Daniel Shakhmundes, Project Manager, Achilles Media / Banff World Media Festival

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