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All All TheAppLabb team goes to TD IRIE Festival!

TheAppLabb team goes to TD IRIE Festival!


TD IRIE Music Festival 2013 is a fun, free, family friendly event that showcases the best in Reggae, Salsa, World, Gospel and other tempting music.. Dance, visual arts, international cuisine and other artistic endeavors are also part of the festival’s agenda. The TD IRIE Music Festival took place in Mississauga’s Celebration Square, Oshawa’s Memorial Park and Nathan Phillips Square Downtown Toronto. The festival aims to connect the culturally diverse populations in these communities as well as showcase the best talent the city has to offer.

TheAppLabb was thrilled to be the official mobile app partner for the event! The ‘IRIE App’ provided the audience with an enhanced experience and useful features on their fingertips, such as information about the performers and artists, schedule of events, social media integration and a rich media gallery with photos, videos and music playlist. All of this was possible, with the help of robust and powerful TheEventsApp platform.

In addition to that, TheAppLabb was pleased to support the event’s initiatives. TD IRIE Festival used 100% green electricity provided by Bullfrog Power. The festival had also set up a Local Food Farmer’s Market to support local farmers that grow food with minimal carbon print. The ‘Irie Mobile App’ was recognized by helping the event go paperless.

TheAppLabb team had a booth at Nathan Phillips Square from August 2nd – 5th, with an easy access to the stage and the other festival’s attractions. (like the Local Food’s Market). Our “App Experts”, were there through the event, mainly to engage the audience to download the app. We used signs & banners with the app’s QR Codes, so the audience could scan the IRIE app with QR Code readers, just in a few seconds! Our team was ready to explain the features on the spot and to answer any questions about the application. Hundreds of people have downloaded IRIE’s app and have given us a positive feedback about it. Here is what the attendees had to say.

A few pictures of our team at the event:



IRIE Festival App – Testimonial

Download the app at: http://www.irie.theapplabb.com/

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