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All See All The RoundUp App

The RoundUp App

The Roundup™ is the ultimate pocket guide to buying, cooking and enjoying Canadian beef!

Business Challenge

Canada Beef Inc. is an independent national organization representing the research, marketing and promotion of the Canadian cattle and beef industry worldwide. With the mission to enhance and sustain the profitability of Canadian beef producers through excellence, Canada Beef experts and BTI Brand Innovations has seeked TheAppLabb with an app idea that targets all meat lovers accross Canada.

TheAppLabb’s Solution

We have developed an app solution that provides step by step guidance on beef cuts, recipes and cooking videos to help everyone enjoy the best in beef. With a simple navigation, the app assists the user from the meat counter in the super market, all the way to the kitchen – walking the users throughout the whole cooking process and experience.

  • Recipes and meal ideas
  • Tested and true cooking instructions and tips
  • Short, how-to cook videos
  • Search steaks by name
  • Cut descriptions
  • Tenderness Guidelines
  • Interactive beef cuts chart with descriptions of each beef cut
  • Tips on buying beef and safe food handling
  • Tips on safe storage and nutritional benefits
  • Nutritional information about beef
  • Meet up with Canadian beef ranchers and links to the Make it Beef.ca community
  • ‘Favourites’ capability: add recipes, instructions and tips
  • Contests, events and news

TheAppLabb’s Benefts

Our main focus was to deliver the best possible Mobile App to Canada Beef. This tool helps meat lovers to know how to buy the right cut and to cook it without any struggles. The RoundUp App provides a clear, simple and interactive guidance, from buying the best quality meat available, until informing the users about important nutritional values. Besides helping beginners in the kitchen, the app also brings some great tips and insights for the experienced cooks, making it useful for anyone. Everything Beef at your fingertips!

Download the App



“For those not so much in the know, The Roundup is a well-designed, definitive guide to Canadian beef. It’s got all you need to know about cuts, how to cook them (with videos for those of us—all of us?— who find cooking very visual), interactive meat charts, nutritional info and more.”

Julie Van Rosendaal
– Parents Canada Blogger & App User

“From Beef Buying Tips to Nutrition and Health information, The Roundup is an app that’s a must for anyone that loves their beef. I’ve learned so much already about which cuts of beef are the most tender, what beef products I should choose if I’m trying to save money, and which cooking methods are most appropriate for the beef I have in the fridge. And best of all, it’s free!”

Jan Scott
– Parents Canada Blogger & App User

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