At the heart of a rapidly evolving media landscape, The Banff World Media Festival and TheAppLabb collaborated to create a dynamic mobile app, seamlessly connecting media professionals and enhancing engagement at every level of the event.
Scope
- Event Engagement Strategy
- User Experience Design
- User Interface Design
- React Native Development
Industry
- Media & Entertainment
The Challenge
The industry has changed vastly and the proper technology to accommodate and connect media professionals was lacking. With over 150 digital media executives in attendance, Banff needed a more efficient way to accommodate their members. TheAppLabb team was challenged with developing a mobile app solution that would help engage the event’s exhibitors and participants before and during the event and help them keep track of the events.
The Solution
Our solution involved creating an app that would connect users to core functions such as viewing a schedule of events and information for speakers. This mobile app solution also enabled them to view videos and photos, interact with other users of the app including the speakers, as well as a map of the surrounding city. Other features included push notifications related to the event and connections to social media.
The Impact We Made
The Banff World Media Festival app successfully enabled attendees to quickly access event details and connect with others. As the app was still available post-event, attendees were able to stay connected with one another. Not only did the app garner attention before and during the event, Banff World Media Festival remained in the minds of the audience after the event due to TheAppLabb’s mobile app solution.
