Haüskey

Haüskey reinvents the way people find dream homes through a powerful AI-powered digital marketplace. But despite an attractive underlying product, their drop-offs were too high while their conversions and engagement were too low. So Haüskey brought us in to re-evaluate their brand strategy and design an intuitive, feature-rich experience for people in the GTA condo market. 

Looking to the future, they were also looking to expand their offering from purely pre-construction condos to further grow their business and wanted to leverage our market research expertise to give them an edge.

We created comprehensive customer journey maps through extensive interviews, surveys, and research. Alongside a detailed competition analysis, these maps let us accurately target solutions and improvements for every step along that journey in ways that nobody else was. 

We discovered just how integral visual data was to decisions for Haüskey’s end users. To capitalize on this insight, we increased the prominence of images, floor plans, and maps. We made it easier to compare floor plans, map out points of interest, and more. On the web app, a dual-pane view places visual information alongside unit information so users can consider as much as possible without needless scrolling. Beyond this, an intuitive card system supported by a plethora of other features and paired with Haüskey’s powerful search engine lets users easily search, browse, find, and buy properties with the features and amenities they want. 

With our comprehensive market research, we also helped Haüskey develop a product roadmap to expand their offering, allowing them to further realize their vision of being a digital real estate company that changes how people find the home of their dreams.

We delivered a polished app that elevates the user experience for anyone in the GTA real estate market and a clear path forward for Haüskey to expand. Thanks to our work together, their team is now well-positioned to remodel how people find the perfect condo.