Introducing Oeno: Your all-in-one digital guide and tasting pass to Niagara’s premier wineries. Partnering with over 70 esteemed wineries in Niagara-on-the-Lake and the Twenty Valley Bench wine appellations, Oeno offers geolocation services for nearby wineries, real-time promotions, event updates, and the exclusive experience pass, providing tastings at 35+ wineries along with discounts at local attractions. Join us in exploring the world-class vintners of Niagara effortlessly with Oeno as your trusted companion.
Scope
- Mobile App Design
- Mobile App Development
- Product Strategy
- Digital Payment and Queue Management
Industry
- Retail
- E-commerce
The Challenge
Oeno partnered with TheAppLabb to create a mobile app to showcase wineries, events, routes, information, etc., with the overall goal of enhancing the experience for wine enthusiasts. The app not only had to take in feeds and information from the event site but also had to offer a convenient user interface, customer journey map, and browsing experience because of the niche audience that the app was catering to.
The Solution
Our team collaboratively developed a product that offered a convenient and seamless way for users to browse wine-related events. The app’s main features included the Oeno feed, Winery locator/map, Experience passes, Account/Wallet, and other functions where the users can efficiently redeem passes or tokens. The app also supplies features to reduce long line-ups, transactions via digital payments, and browsing for information about the festival and related event schedules.
The Impact We Made
The Oeno App primarily is an experiential app that enhances a user’s winery exploration experience by combining convenience, information, social connectivity, and location-based features on a mobile app. The app was deployed for the world-famous Niagara Wine Festival and helped reduce long line-ups of customers, transact via digital payment modes, and browse information about the festival and related plans.
