Wild Fork Foods, a premier destination for high-quality, responsibly sourced, and delicious food products, embarked on a journey to bring the charm and quality of a local butcher shop to the online realm. With a vision to craft an immersive, end-to-end shopping experience, they aimed to blend tradition with innovation, providing customers with a unique and seamless shopping journey.
- Mobile App Design
- Responsive Web Design
As part of their strategic expansion into the United States, Wild Fork Foods faced the challenge of translating the essence of a local butcher shop into a digital platform. The goal was not just to create an app but to build a bridge between tradition and technology, enabling customers to shop, order, and track deliveries with the same ease and personal touch as in-store.
The challenges were:
- Market Expansion: Grow customer base in a new market while retaining loyalty in its legacy market.
- Revenue Growth: Increase overall revenue and basket size per customer, driving revenue from both new and existing customers.
- Data-Driven Decisions: Utilize shopping data to make informed merchandising and product decisions, ensuring a deep understanding of customer needs.
Embarking on a journey with Wild Fork Foods, our approach was multifaceted, focusing on meticulous planning, intentional creation, and precise execution, aiming to exceed expectations.
- Groundwork for Success: In collaboration with Wild Fork and seven partners, we established alignment and transparency, setting clear objectives and KPIs, crafting a roadmap for a streamlined process to deliver a stellar product.
- Intentional Creation & Strategy: During the Design and Discovery phase, a dedicated team of a Project Owner, Business Analyst, and UI/UX designer conducted stakeholder interviews, gaining insights to prototype and build an innovative and functional solution.
- Precise Execution: In the Development phase, specialized resources were allocated, including iOS and Android developers, a Full Stack Web Engineer, and Testing/QA/Deployment Resources, all under the guidance of a Project Head, ensuring the product remained on timeline and on target.
The Impact We Made
Upon launch, the Wild Fork Foods app garnered immediate acclaim, with users praising its seamless functionality and personalized recommendations. This success laid a robust digital foundation enabling expansion into new markets and refining their services with features like voice-search, loyalty rewards, and exclusive membership experiences. We also saw a significant increase in overall basket size and a higher frequency of visits from existing customers.