Mobile App Design: Why It Matters for Success
Mobile app development encompasses many elements, but one of the most important is design. While it’s possible to create a mobile app from pre-built templates, it’s well worth investing in design talent that can help you create a truly tailored product. You only get one chance to create a first impression, and design is what makes that impression. If you’re a business looking to use your app for revenue-generating purposes, then good design is especially crucial.
In 2019, mobile users spent an estimated $83.5 billion USD on in-app purchases, subscriptions, and premium apps. That figure should tell you something about the money-making potential of a well-executed mobile app. Without good design, however, an app can quickly be forgotten, resulting in nothing but wasted time and money.
Top-tier design is about more than just having an app that looks good. App design is vital for app performance, achieving business objectives, and encouraging widespread use. Here are some undeniable reasons that good design is fundamentally important in mobile app development:
1) Good Design Builds Trust
Good design immediately displays thoughtfulness, professionalism, and attention to detail. This creates a sense of trust between a product and its users. Trust is one of the strongest currencies in the growing sharing economy, so it’s important to consider whether the look of your app promotes trust or instills doubt. Thrown-together design indicates a disorganized strategy process. Your users will be extremely hesitant to enter personal information such as their home address, credit card, or driver’s license if the app has obvious flaws in its basic design. 46.1% of people surveyed in a study by Stanford University indicated that design is their main criteria in deciding whether a company is credible or not.
2) Good Design Indicates Professionalism
You don’t have to be a professional design guru to create a nice-looking image, but you do need design expertise if you want to create something that will be on par with industry competitors. The biggest companies in the world have dedicated design departments that adhere to strict brand guidelines and quality standards. Having a poorly designed mobile app tells the world you’re not at the level of your industry peers. More than keeping up with the Joneses, good design shows that your business is meticulous when it comes to their product offerings. The design of your mobile app is a direct reflection of whether your business strives for the best or is content with merely mediocre. In short, how you do anything is how you do everything.
3) Good Design Brings Value
In design, there is a concept called the aesthetic-usability effect, in which beautiful things are perceived to be easier to use and are regarded to be more valuable than ugly ones. The same can be said of a well-designed car versus an old beater. A well-designed app projects value to the user. A poorly designed app projects an impression of being cheap and breakable. Which would your business rather project?
4) Good Design Results in Higher Conversions
Whether you’re aiming to maximize revenue through in-app purchases, the number of sign-ups, ad revenue, or other means, good mobile app design makes for increased business outcomes. At least 71% of people delete apps because of design issues. Good design doesn’t just prevent user attrition, it can channel people towards making the conversion you desire. A great mobile app is made of two components: great user interface (UI) design and great user experience (UX) design. Scrimping on mobile app design in your development budget will make the challenge of attracting and retaining users much more difficult. Good design is essential in creating a trustworthy, professional customer-facing image and will maximize your return on investment, validating all the hard work and strategy you put into your app.
A beautiful and functional app requires a mobile app development company in Toronto with a heavy design focus. If you’re looking to build an appealing app that will make a mark in your industry, contact TheAppLabb at (416) 745-3164 or visit our contact page.
